Our Brand

We are a family owned business. We create games that display children of color to improve their self-esteem through representation. Our products encourage self-acceptance, self-love, and self-appreciation. 

Our family is hugely into board games and family game nights. The concept was something that wife Vicky and oldest son Asher thought of one day in the midst of the Covid-19 pandemic, while at home, and the dream ignited. Together with the help of dad, Anthony, and younger brother Ethan, TicTacToe Bros was born. Vicky and Anthony went to work developing it into reality. Vicky is a phenomenal businesswoman with over 15 years of experience in developing small businesses as well as being a leader in her professional life.  Anthony is a Higher Education professional of over 15 years with an interest in multicultural representation and has a background in Pan African Studies. 

As parents, we always strive to make sure our children feel valued and that they appreciate their beauty and all that makes them unique. But we saw that there lacked "representation in play", as many of the characters didn't look like our boys or their cousins or friends, and that needed to change. 
TicTacToe Bros strives to provide representation to all children no matter their ethnic background, one game at a time.